Risk Management While financial markets may offer excellent opportunities to grow your investments, they also can involve risk. Asset allocation may help to reduce the risk of investing by dividing your investments among different asset classes in line with your risk tolerance, time horizon and goals. Establishing and maintaining the appropriate asset allocation is critical to a long-term investment strategy. Our team of Financial Advisors at Genesis Wealth Advisors play an important role in helping you establish a road map that will move you towards your goals. Our team prides ourselves on our ability to actively listen to better understand and assess your financial, family and business needs. The size of our team makes us approachable and accessible - two attributes that you can feel good about in your decision to work with us. Our investing philosophy is simple: We take a disciplined approach to help ensure you remain on the path toward meeting your goals. You are a unique individual, with complex goals and needs. In order for someone else to understand those needs, it takes more than an online calculator, a phone conversation or a one-time meeting. It takes an ongoing relationship with a trusted team of Advisors who, over time, can begin to understand the impact of financial decisions on you and your family. As your relationship with our team of Financial Advisors at Genesis Wealth Advisors grows, we will learn about your attitudes, preferences, needs and challenges. They will then offer professional investment advice tailored to your specific goals. Asset Allocation One of the keys to successful investing is establishing and maintaining the appropriate allocation of assets including stocks, bonds and cash. Your asset allocation is driven by several factors. Your time horizon, the time left until you plan to use your assets, is one critical factor. The other is your personal feeling toward risk, also known as your risk tolerance. There are so many factors that could influence your risk tolerance including: market volatility, loss of income, job stability, marriage, the birth of a child, divorce and the loss of a loved one or spouse. A common mistake made by investors is failing to monitor or revisit their asset allocation when a triggering life event occurs. Our team of Financial Advisors will work with you to understand the unique factors in your life that could influence your risk tolerance. This will help ensure that the asset allocations employed are appropriate for helping you move toward your goals. The value that the Genesis Wealth Advisors team can offer is in building a long-term relationship where we regularly monitor your risk tolerance and recommend adjustments based on your life situation. Investment Selection It’s an overwhelming choice to select from thousands of mutual funds, ETFs, annuities, managed account programs and individual securities. Each of these investment vehicles could be appropriate for your portfolio, but what’s best for your needs? The Genesis Wealth Advisors team will consider factors including tax sensitivity, fees and liquidity to recommend the appropriate mix of investment vehicles. They will also conduct in-depth research to identify investments that will fit into a well-diversified asset allocation plan. Genesis Wealth Advisors professionals are empowered to make investment decisions based on their experience. To learn more about Risk Management and other financial services, contact Genesis Wealth Advisors to schedule an appointment today. Diversification or asset allocation does not guarantee a profit or protect against a loss. Tax or legal services are not offered through, or supervised by Lincoln Investment, or Capital Analysts.